This week, the National Democratic Redistricting Committee (NDRC) and ACRONYM launched a digital program that will inspire people to vote in Virginia on November 7th. NDRC and ACRONYM partnered together to create an ad that targets minority and young voters in an effort to get them to the polls to support Lt. Governor Ralph Northam and Democrats down the ballot. They include a voiceover from Eric Holder, the 82nd Attorney General of the United States and Chairman of NDRC. NDRC’s 501(c)4 affiliate, the National Redistricting Action Fund (NRAF), is putting $250,000 behind these digital ads.

NDRC, including its affiliated entities, has now made a total investment in the Virginia race of $1 million.

You can view the ad at: http://www.showuptovote.com

Kelly Ward, the Executive Director of NDRC, said “We’re excited about our partnership with ACRONYM and their unique creative work. Voting is the most powerful tool available to a citizen, and these ads are a clear reminder how important it is to show up on November 7th to vote for Ralph Northam and Democrats down the ballot.”

Tara McGowan, CEO of ACRONYM, added “For Democrats to win in incredibly close, non-presidential elections, we have to talk to people we don’t usually talk to, reach them where we don’t always reach them, and communicate to them in a way that they will notice. In today’s climate, this is more important than ever and we’re proud to work alongside NDRC on a program that will not only reach these Virginians where they are, but inspire them to make a difference in this critical election.”

In addition to NDRC’s investment, Holder is raising money for Virginia Democrats and campaigning in the Commonwealth this weekend to assist with Democratic turnout efforts. NDRC has also joined with MobilizeAmerica to create an online portal that channels grassroots volunteers into canvassing, phone banking, and text banking for Democrats in Virginia.

Virginia’s maps were badly gerrymandered by Republicans following the Census in 2010. Last year in Virginia, Hillary Clinton beat Donald Trump by 5 points, but Republicans still control 7 of Virginia’s 11 congressional seats. The next governor of Virginia will have the power to sign or veto Congressional and state legislative maps following the 2020 Census.

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