THE BIG IDEA: A trio of progressive groups will spend $10 million between now and Election Day on digital ads to boost 75 largely obscure candidates running for state legislature.
The primary goal is to give Democrats control of chambers that will play an outsized role in the next round of reapportionment, so the money will be spread across just five states: Pennsylvania, Florida, Wisconsin, Minnesota and Michigan.
Acronym, a 501(c)(4) organization that was set up last year to help the left rebuild its atrophied digital capacity, will oversee the execution of what organizers are calling the largest ever online program focused on these down-ballot races.
The targets have been carefully chosen and refined based on six months of polling by the Democratic Legislative Campaign Committee and the National Democratic Redistricting Committee, the group led by former attorney general Eric Holder.
Read More: Washington Post, September 11, 2018